Try these Pinterest best practices to get more out of your ads: Ultimately, Etsy unwrapped the true magic of Pinterest, sparking gift-giving inspiration among their buyers and increasing success for their sellers. With this new measurement approach under their belt, Etsy says they were able to see the true benefits of advertising on Pinterest. 1 Ads featuring home and living products drove the highest conversion rates. Overall, the campaign generated a total sales lift of 4.5% in the first two quarters of 2021. The company was now able to see which customers ultimately made purchases from an Etsy shop after seeing their ads on Pinterest. 1Īs a result, Etsy improved their Pinterest ads strategy by setting the performance metrics and then optimizing the copy and creative based on what was performing best. 1 More specifically, Etsy received an incremental $12.47 in sales for every dollar spent on ads. Pinterest drove a 12x increase in iROAS for Etsy US. Etsy shoppers who saw shopping and collections ads converted at much higher levels than non-exposed shoppers, with the greatest lift being among new buyers. The test confirmed that advertising on Pinterest helps people find what they’re looking for-before they can even name it.
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